Rio 2016 Olympic Games Logo Released at Rio de Janeiro New Years Eve #Rio2016
Geschreven op 3-1-2011 - Erik van Erne. Geplaatst in Olympische Spelen
The designers of the logo for the 2016 Rio Olympics insist any similarities to one from a U.S. foundation is a coincidence.
The designers defended their logo after Brazilian media noted similarities with the logo of the Telluride Foundation in Colorado.
The comparisons began shortly after the Olympic logo was unveiled before about 1 million people on New Year’s Eve at Rio’s Copacabana beach.
Both logos depict figures embraced at the arms in a flowing motion. See the Telluride Foundation logo.
The director of the Brazilian agency that created the logo said he had never seen the foundation’s version.
Fred Gelli said the agency did extensive research to guarantee the design was unique. “For some reason, we missed that one,” Gelli said.
Sources: Hufftington Post and Rio 2016
The new Rio 2016 Olympic Games brand was unveiled on Friday, December 31, at Copacabana Beach in front of almost two million people, as part of the Brazilian city’s popular New Year’s Eve celebrations. The brand translates the Olympic spirit and the nature, feelings, and aspirations of the athletes, Rio and the cariocas. Different countries, athletes and peoples are joined in a warm embrace – in an individual and collective move, which at a second glance, reveals one of Rio’s most beautiful icons, a vibrant Sugar Loaf, radiating joy, unity, celebration, and friendship.
“The Rio 2016 Games brand communicates passion and transformation. The passion cariocas and Brazilians, in general, have for sport and celebration. And the transformation the Games are already bringing to Rio and Brazil”, said the President of the Rio 2016 Organizing Committee Carlos Arthur Nuzman, underlining that the brand was designed as a sculpture, which also allows it to be displayed in three dimensions (3D).
The winning brand design was created by Tátil, a Rio de Janeiro design agency, selected from eight finalists, after a five-month selection process that initially involved 139 agencies.
The Rio 2016 Games brand was displayed to the public on four big screens set up on the sands of Copacabana Beach: a giant 154m2 LED screen, and three inflatable ones, arranged along the shoreline. The public reacted immediately with a huge round of applause. Messages of praise and encouragement were sent from mobile phones through a popular social media platform with the hashtag #Rio2016, and shown on the big screen. Source: Rio 2016
Erik van Erne zegt:
3 januari 2011 om 03:37 | Permalink
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