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Anders Bekeken

PUMA Africa: Play for Life and Africa Unity Experience supports International Year of Biodiversity

Geschreven op 30-3-2010 - Erik van Erne. Geplaatst in Natuur, Sport Facebooktwitterredditpinterestlinkedintumblrmail

PUMA Africa30 mei 2010: PUMA announced it will host the ‘Africa Unity Experience’ in Paris from May 28-29 as the brand’s kick-off for World Cup.

Three PUMA-sponsored African Federations—Cameroon, Ivory Coast and Ghana—will participate in a series of high impact ‘Unity’ events to generate fan support, build consumer engagement in advance of South Africa and raise funds and awareness for the United Nations Environment Programme (UNEP) and PUMA’s 2010 International Year of Biodiversity project ‘Play For Life’.

PUMA is the sponsor of seven football teams qualified for the World Cup 2010, four of which hail from Africa. One of the most visible activities taking place during Africa Unity Experience is the Africa Unity Exhibition Game on Friday 28 May at 6pm, where players from the Cameroon, Ghana and Ivory Coast Federations will participate in an exhibition match in front of a capacity crowd at the Stade Michel Hidalgo in Saint-Gratien outside Paris.

PUMA’s breakthrough Africa Unity Kit—the first-ever continental kit, designed to be worn as a third uniform for PUMA’s 13 African football teams—will be showcased throughout the Africa Unity Exhibition Game. PUMA will kick off the game with a ‘Play For Life’ Fundraising Parcour incorporating some of Africa’s most renowned players including Cameroon captain Samuel Eto’o. Each skills rotation will feature a real-time fundraising mechanic, determining PUMA’s parcour donation for UNEP’s 2010 International Year of Biodiversity. The better they perform, the more money the players will generate to help support biodiversity programs in Africa.

The Africa Unity Experience then culminates in a free concert sponsored by PUMA and curated by Africa Express on Friday 28 May at 6:30pm at La Cigale in the 18th arrondisement. Africa Express is a collective of African and Western musicians with the aim to bring African music to a wider audience. Musicians from across Africa have been invited to represent their national African football team, underscoring the Unity message. Along with collaborations and special guests, the headliners include Tiken Jah Fakoly (Ivory Coast), M3NSA and M.ANIFEST (Ghana), Les Nubians (Cameroon) and Amazigh Kateb (Algeria). Additionally, PUMA footballers and Hollywood actor Djimon Hounsou will make a special appearance during the concert. Source: UNEP

30 maart 2010: PUMA and the United Nations Environment Programme (UNEP) were joined by the Indomitable Lions –Cameroon’s national football team – with team captain Samuel Eto’o, to announce a strategic partnership to support biodiversity worldwide and specific initiatives in Africa.

The ‘Play for Life’ partnership will support the 2010 International Year of Biodiversity by raising awareness about habitat and species conservation among football fans and the general public during worldwide football events, including the Orange Cup of African Nations in Angola later this month and international friendly games leading up to the FIFA World Cup 2010 in South Africa.

The spirit of unity is at the heart of Africa and at the heart of PUMA football. That’s why our ‘Play for Life’ partnership with the United Nations Environment Programme (UNEP) will support the 2010 International Year of Biodiversity. We’re committed to raise awareness about habitat and species conservation during worldwide football events and beyond. Check back to see how this partnership grows over the coming months!

With 12 African football team sponsorships to its name and a history of innovation with Africa, PUMA is uniquely positioned to help drive this effort with UNEP. PUMA Africa includes a collaboration with New York artist Kehinde Wiley. As one of the world’s most sought-after artists, Wiley’s work stands apart – depicting contemporary African American men in poses taken from the annals of art history, while incorporating a distinctive use of elaborate, graphic and colorful wallpaper-like backgrounds. This vibrant new line is inspired by his work, The World Stage: Africa Lagos-Dakar, and features West African textile prints. Kehinde has also been commissioned by PUMA to create four original portraits, featuring three of Africa’s most decorated football players. Source: Pumavision

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