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Open Planet Ideas by Sony and WWF: GreenBook to Help Environmental Sustainability

Geschreven op 12-9-2010 - Erik van Erne. Geplaatst in Duurzaam, Milieu Facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Open Planet Ideas Sony27 januari 2010: Congratulations to Siniuc and all his collaborators, evaluators and supporters for getting Greenbook chosen as the final concept for realisation.

GreenBook is an online magazine for green-minded community: a magazine that the reader is the Hero. News is broadcasted to member to inspire their participation to a local project. This news and project are related by tags that the project’s founder attributes. News is distributed to user depending on the area, time and capabilities of the user. Different levels of difficulties in project keep user progressing. He never gets bored by doing the same task over and over again, he has the possibility to develop his skills and generate more benefit for the environment.

After each piece of news, the reader has different possibilities to find a local project, keep reading or discuss with other member. News is there to initiate, motivate an action. When we see that a little step can have an influence then we are motivated to do that little step and keep helping. Little step by little step, big things can be achieved.

The most basic level is receiving financial reward for buying environment friendly product. This scheme would be sponsored by shop. In return, shops will improve their image. After showing a repeated interest, user will be offered a new level where he receives news from successful project. The positive result will draw him to volunteer in many activities. The following levels will push him to become an educator, then a project founder and finally a negotiator with big entities such as large companies, NGO…High levels will be offered to organisation who are already making action. It will be granted by the community administrator.

The magazine propose other ways to find news and participate through a map browser. This map would display news and project in different colours. To find information you can scroll a button on the vertical axis to zoom in and out/ on the horizontal axis you can adjust the time span. Every piece of information from different organisation would be edited on the same level, helping user to search easily his next action to help the environment.

It was a tough decision for the expert panel but it was felt that Greenbook had the most potential in today’s “participation economy”. Greenbook can bring volunteering and campaigning to the 21st century by attracting new audiences of creative modern users with a system that multiplies small chunks of time to generate a big environmental impact. Stay tuned to find out what happens next in realisation!

12 september 2010: Absolutely great. After Panasonic launched their Eco Ideas it’s time for Sony to start Planet Ideas. What’s next? Some suggestions: Earth Ideas, Water Ideas, Waste Ideas, Energy Ideas and so on.

How can today’s technology address the environmental challenges we’re all facing? Just imagine. Maybe the tools to solve the big environmental problems threatening our planet already exist. Just need to apply them in a different way. To make this happen, Sony and WWF want to hear your original ideas and applications for the smart new use of existing technologies. These could be big or small. They can be technically detailed or abstract and high level. Source: Open Planet Ideas See also: Panasonic Eco Ideas

Één Reactie

  1. Erik van Erne zegt:

    14 april 2011 om 05:38 | Permalink

    Open Planet Ideas: Final Concept

    The final Open Planet Ideas concept creator, Paul Frigout shares his vision for the Open Planet Ideas project, which, in conjunction with Sony and WWF, aims to help create a more sustainable environment for current and future generations. As the final concept creator, Sony and the WWF are now making Paul’s Open Planet Ideas project into a reality.

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