PuraVita: The FirstEver Cradle to Cradle Gold Certified Fragrance by IFF
Geschreven op 9-9-2017 - Erik van Erne. Geplaatst in Niet gecategoriseerd
IFF (International Flavors & Fragrances), a leading innovator of sensory experiences that move the world, sets a new benchmark for fragrance sustainability with the release of the first-ever Cradle to Cradle Certified fragrance: PuraVita.
The fragrance, which has notes of green apple, wood, apricot and vanilla, is a proof of concept for an innovative approach to sustainable fragrance creation. PuraVita is a model for what can be achieved when perfumers pair creativity with sustainable design principles.
“IFF’s announcement of their new Cradle to Cradle Certified fragrance marks a very personal and deeply considered moment in the history of products that touch us and appeal to our senses. It is literally the moment to celebrate the sweet smell of success,” said William McDonough.
PuraVita is Cradle to Cradle Certified at the Gold level and IFF has earned a Platinum level Material Health Certificate for the fragrance.
See also: Groene Dromen: Cradle to Cradle – Een Circulaire Economie by VPRO Tegenlicht – Cradle to Cradle in Bedrijf en Cradle to Cradle (Afval=voedsel) – Die Cradle to Cradle Community boek van Braungart en McDonough – William McDonough: The wisdom of designing Cradle to Cradle TED Talks – Inspired by Cradle to Cradle: Cradle to Cradle Practise in Education – Cradle to Cradle boek – Cradle to Cradle: “Be good, not less bad” by Michael Braungart – Video Cradle To Cradle Explained
