BP Greenwash In New Misleading Ad Campaign: The Whole Truth In Two Minutes by Client Earth
Geschreven op 6-12-2019 - Erik van Erne. Geplaatst in GreenwashingIn the video, environmental law group ClientEarth compares the oil and gas giant’s advertisements on its low-carbon investments to a burger chain claiming that they’re vegan because they’ve got salad on the menu.
Environmental lawyers from international non profit ClientEarth are demanding British oil giant BP tells the truth and nothing but the whole truth after misleading consumers with a multimillion pound greenwash campaign.
By focusing on its clean energy investments in their ‘Keep Advancing’ and ‘Possibilities Everywhere’ campaigns, the lawyers allege that BP is not telling the full story about its major contributions to fossil fuel emissions and that the company should adhere to OECD guidelines on responsible conduct by multinational companies.
“BP is spending millions on an advertising campaign to give the impression that it’s racing to renewables, that its gas is cleaner, and that it is part of the climate solution,” said ClientEarth climate lawyer Sophie Marjanac. “This is a smokescreen.”
According to BP’s latest reports, the company’s low-carbon investments in renewables, carbon capture and carbon offsetting are projected at USD$500 million, which makes up only 4 per cent of their total expenditure, the lawyers have found. The rest is fueling the climate crisis, states the video.
“You’d be forgiven to believe that the company is now focused on clean energy. We believe this is pure greenwashing, because here’s the truth: more than 96 per cent of BP’s annual spend is still on fossil fuels,” said Marjanac.
See also: Shell in Court over Advertising Campaign: Fuel Economy Formula Misleading - Oliewinning uit teerzanden door Shell is niet duurzaam - Greenwashing: Shell opnieuw in de fout met advertentie