Anders Bekeken

TED 2010: What the World needs Now by Jamie Oliver

Each year, the world’s leading thinkers and doers gather in for an event many describe as the highlight of their year.

Attendees have called it “The ultimate brain spa,” “Davos for optimists” and “A four-day journey into the future, in the company of those creating it.”

This event is called TED, and it’s truly a conference like no other. At TED 2010 Jamie Oliver is transforming the way we feed ourselves, and our children.

Jamie Oliver has been drawn to the kitchen since he was a child working in his father’s pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired “Naked Chef” of late-’90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model — his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.

Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie’s School Dinner, Ministry of Food and Food Revolution USA combine Oliver’s culinary tools, cookbooks and television, with serious activism and community organizing — to create change on both the individual and governmental level.

Join Jamie’s Food Revolution: Sign the petition More older TED Talks

See also: TED 2010 Blaise Aguera y Arcas demos augmented-reality maps

Plaats zelf een reactie:

Naam (verplicht)

E-Mail (wordt niet getoond, verplicht)

Website

(U heeft ruimte voor 400 tekens)

CAPTCHA code *

Volg de reacties via e-mail.