Brothers for Life: Always Play it Safe in The Game of Life
Geschreven op 2-6-2010 - Erik van Erne. Geplaatst in Gezondheid
A team of top South African and international sportsmen will lend their star power to a campaign that promotes HIV prevention, and an end to violence against women and children.
South African football players Matthew Booth and Teko Modise, rugby captain John Smit, cricket captain Graeme Smith and international football superstars such as Ryan Giggs of Manchester United and FC Barcelona’s Leo Messi and Thierry Henri are throwing their weight behind the new campaign by South African organisation Brothers for Life, which calls on men to “yenza kahle” – do the right thing – in tackling the spread of HIV and violence against women and children.They will promote messages on television, radio and outdoor advertising about the risks of alcohol and unprotected sex in relation to HIV, and support a national HIV counselling and testing drive launched in April by President Jacob Zuma.The campaign starts just 10 days before the FIFA World Cup kicks off and thousands of foreign football fans start arriving in South Africa. “There’s going to be lots of drinking, probably quite a lot of sex, and we want to encourage people to be safe,” said Dean Peacock, co-director of Sonke Gender Justice.
These sporting talents will be Sports Ambassadors for Brothers for Life, a national campaign encouraging men to take a stand against gender-based violence and HIV.
Brothers for Life is a national Men’s Campaign that aims to create a movement of men that will ignite and spread throughout South Africa. The campaign draws upon the spirit of Brotherhood that exists among South African men and to encourage men to positively influence each other as men, partners, and parents and as leaders.
In addition, Brothers for Life seeks to address the risks associated with having multiple and concurrent partnerships, men’s limited involvement in fatherhood, lack of knowledge of HIV status by many, low levels of testing and disclosure, and insufficient health seeking behaviours in general. The campaign is a collaborative effort led by South African National AIDS Council (SANAC), the Department of Health, USAID/PEPFAR, Johns Hopkins Health and Education in South Africa (JHHESA), Sonke Gender Justice, the United Nations System in South Africa and twenty other civil society partners working in the field of HIV prevention and Health.
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