Anders Bekeken

Sogeti Executive Summit 2010: Don’t Be Evil with Michael Braungart

Geschreven op 31-5-2010 - Erik van Erne. Geplaatst in Cradle to Cradle - Circulair Facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

SogetiOne of the clearest consequences of ‘The Great Recession’ is the undermining of trust. Are you still confident that your bank will always do what is good for you? And what about your telecom operator, your insurance company or the companies that process your food? Do you still trust your government and politicians? Are institutions living up to the expectation you place in them? And what about your confidence in society as a whole?

There is a very interesting relationship developing between trust, transparency and technology. The naming and shaming on the Web is creating a new transparency that is pushing organizations towards genuinely ‘doing good’ behavior. At the same time, modern technology offers new possibilities to create a more client, employee and planet friendly organization. At the heart of the Sogeti Executive Summit 2010, we will be looking at a number of far-reaching questions such as:

Should the motto for the 21st century organization be ‘By doing ‘good’, we will do extremely well!’ Will this be the end of the extreme focus on enhancing shareholder value? Is technology the key to restoring trust in organizations and confidence in the economy as a whole? Do you have the capabilities to create persuasive technologies for your organization?

The fifth Annual Sogeti Executive Summit take place in Venice, Italy on October 7th and 8th, 2010. At Sogeti’s Executive Summit, we shall explore the relationship between trust, transparency and technology over the course of two intense days, with stimulating presentations from visionary thought leaders and inspiring discussions with fellow executives. Michael Braungart, Martin Lindstrom and Joseph Pine are this years speakers. Source: Sogeti

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