LA Auto Show 2010 Design Challenge 1000 lb Car: MAYBACH DRS “Den-Riki-Sha”
Geschreven op 7-11-2010 - Erik van Erne. Geplaatst in Agenda, Design, Vervoer en OV
The LA Auto Show, November 19-28 2010, is an annual auto show held at the Los Angeles Convention Center. Every year the LA Auto Show kicks off with two press days full of activity for journalists, designers and industry representatives alike.
Each year for the past seven years, a topical theme is chosen and the major Southern California automotive design studios are invited to compete in the Design Challenge. For the first time studios from Germany and Japan will join the competition adding an international dimension to the contest. The highly anticipated challenge allows studios to flex their creativity and explore new ideas in automotive design.
The theme this year addresses society’s shift toward minimizing consumption of the earth’s resources. The objective is to envision an efficient, light-weight, four passenger vehicle (not to exceed 1,000 lbs.), that is both comfortable and safe, while delivering satisfactory driving performance without sacrificing the styling consumers demand.
Gracing the Roads of Tomorrow. A radically new car culture will arise in the near future, which is aligned with modern architecture, infrastructure and nature. An astonishing variety of future automotive designs will grow, commensurate, with newly available energy sources, drive systems and alternative production methods. Light, transparent designs with sculptured elegance and an extensive range of comfort and safety options are finding their way into a new eco-conscious world.
The MAYBACH DRS “Den-Riki-Sha” (electric powered rickshaw) embodies these attributes and leverages the traditional values of the classic “Jin-Riki-Sha” (human powered rickshaw), which originated in Tokyo circa 1870.
Breathtaking beauty, ingenious luxury and technical brilliance characterize the sophisticated development of the “DRS.” This MAYBACH is the first worldwide NMV (Naturally Manufactured Vehicle). Its production process is unique: Per a highly perfected and complex metamorphosis, a readily developed car is born out of a coded DNA-cocoon. Organic intelligence, aligned with advanced bio-mechanical engineering skills, created this special process being designed for a limited number of exclusive vehicles. A futuristic composition of ultra-light construction with a unique luxurious Exterior & Interior expression.
Powered by a self balancing electric drive unit and controlled by an onboard computer that is plugged into a mega city’s transport infrastructure, the MAYBACH DRS delivers a smooth, luxurious journey cross town. To extend its range, this human-electric hybrid allows pedaling power to be supplemented by the driver. Meanwhile, the passengers enjoy the journey in their glamorous surroundings. MAYBACH traditionally pointed the way to a modern era of luxurious mobility – the “Den-Riki-Sha” continues this heritage, gracing the roads of tomorrow.
