Anders Bekeken

The Toyota Effect – Three Short Films: Coming Home – Saving Sight – 116 Innovators

Geschreven op 4-10-2015 - Erik van Erne. Geplaatst in Duurzaam
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The Toyota EffectThe Toyota Effect premiered recently at New York Film Festival in conjunction with a panel that was moderated by Bob Garfield, Host of NPR’s “On The Media” and featured Marjorie Schussel, Director, Integrated Brand Communications at Toyota, Kief Davidson and Ross Kauffman.

Entitled “Brand Meets Story: How Filmmakers and Brands Are Reinventing Digital Content”, the panel explored how content marketing campaigns, like The Toyota Effect, are marrying creative freedom with meaningful brand communications to tell “stories that matter.”

The three short films all highlight how Toyota shares its Toyota Production System with different partners to help them find better ways of doing things. By working with Toyota to make small changes to their day-to-day operations, the partners are able to have a greater impact – and, in many cases, help more people in need.

“We believe when good ideas are shared, great things can happen. That’s why we collaborate with other companies, non-profit organizations, and more to help create a positive impact on people, society, and the environment. We call it The Toyota Effect.” Source: Toyota

Coming Home by Ross Kauffman: Academy-Award-winning filmmaker Ross Kauffman (Born Into Brothels, The E-Team) explores how the St. Bernard Project works to get people back into their homes in the wake of natural disasters. The nonprofit’s partnership with Toyota has allowed it to cut in half the time it takes to rebuild homes, and expand from serving residents in New Orleans to helping those devastated by disasters across the United States. When good ideas are shared, people return home faster.

Saving Sight by Kief Davidson: Academy-Award-nominated filmmaker Kief Davidson (A Lego Brickumentary, Open Heart) visits Harbor-UCLA Hospital’s busy eye clinic, where medical staff struggle to provide timely care to underserved community members. Davidson looks at the partnership with Toyota through the eyes of Liseth, a diabetic patient hoping for surgery that will save her sight. When good ideas are shared, more patients keep their sight.

116 Innovators by Steve James: Academy-Award-nominated filmmaker Steve James (Life Itself, Hoop Dreams) visits Chicago-based ACE Metal Crafts, an unusually close-knit U.S. manufacturing company that gets a competitive boost from its collaboration with Toyota, proving that even in the era of offshoring, American manufacturers can do more than just survive, they can grow. When good ideas are shared, more manufacturing jobs stay in the U.S.

See also: De Toyota Mirai Zero-Emission Elektrische Waterstofauto: Innovatie van het Decennium by CAM – De plug-in Toyota FT-EV en de Toyota Prius III – Toyota Prius Plug-In Hybrid Roadtest by Autoweek – De Prius sport wagon SUV – Algea + plug-in Prius = The Algaeus: De eerste auto ter wereld op algenbrandstof – New Toyota Prius C Concept – De Toyota 1/X plug-in hybrid met LED ! – Toyota Meest Transparante, Groene en Eerlijke automerk by Rank a Brand

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